In a lot of cases, brands can transcend culture and become truly global. We see it most commonly with big franchises like McDonald’s, which has locations in 60% of the world’s countries—making it essential for them to have a chameleon brand that can adapt to different environments. But what about…

If you haven’t noticed yet, almost every giant corporation is trying to convince people that they are working hard to “do good in the world”. The truth is, most of that is just PR. Because most of these companies have, in one way or another, developed what I call the…

Instagram just turned 10 years old last month—on October 6th to be more precise. And to celebrate their anniversary, the social media giant did something quite unexpected. We all remember the backlash Instagram faced back in 2016 when they radically changed their icon from the beloved Polaroid camera to a…

Marketing is a machine that requires the harmonious dance of many intricate parts. And if there’s something that we can all agree on, it would be that branding is definitely one of the most important gears which ensure that a marketing campaign runs smoothly and effectively. Unfortunately though, If you…

Developing anything in a vacuum seldom leads to effective results. Be it a product that needs improving or the UX of a landing page that requires optimizing, user testing has always been one of the ideal ways to judge if what your startup is offering is actually good. But what…

Just like the conditions necessary for life on our planet depend on its placement in the solar system which is neither too close nor too far from the sun. …

Although most people only experience your brand on a subconscious level, the human mind is very good at recognizing patterns. This becomes especially easy to do when the pattern is interrupted or broken. …

Ping-Pong, Band-Aid, Jet Ski, Bubble Wrap, Popsicle, Q-tips, Rollerblade, Velcro, Dumpster, Frisbee. No, this is neither poetry nor is it a shopping list. But I’m sure that you’re still wondering, who would want to start an article about branding by listing ten random and completely unrelated things? …

Just like any other process in life, whether it is related to business or not, building a strong and memorable brand takes time… a lot of time. Just look at Apple for instance, did you know that it took them 20 years to start using the logomark without it being…