Rolam – Medium

Rolam

Minimum Viable Brand: A Founder’s Guide To Early Stage Branding

Pretty much every startup founder out there knows how important it is to build an MVP — as a way of testing — before committing more time…

3 min readNov 30, 2020

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Rolam

The Challenges That Come With Being A Global Startup

In a lot of cases, brands can transcend culture and become truly global. We see it most commonly with big franchises like McDonald’s…

3 min readNov 23, 2020

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The Challenges That Come With Being A Global Startup

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Rolam

What Are “Conscious Brands” And Why Should Startup Founders Care

If you haven’t noticed yet, almost every giant corporation is trying to convince people that they are working hard to “do good in the…

3 min readNov 16, 2020

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What Are “Conscious Brands” And Why Should Startup Founders Care

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Rolam

Happy Birthday Instagram: A Look At Nostalgia In Branding

Instagram just turned 10 years old last month—on October 6th to be more precise. And to celebrate their anniversary, the social media…

4 min readNov 9, 2020

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Happy Birthday Instagram: A Look At Nostalgia In Branding

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Rolam

Why Off-Brand Campaigns Will Kill Your Startup’s Reputation

Marketing is a machine that requires the harmonious dance of many intricate parts. And if there’s something that we can all agree on, it…

4 min readNov 2, 2020

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Rolam

User Testing Your Startup’s Brand: Why You Should Do It Now

Developing anything in a vacuum seldom leads to effective results. Be it a product that needs improving or the UX of a landing page that…

4 min readAug 10, 2020

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Rolam

Goldilocks Zone, Brand Targeting for Startups

Just like the conditions necessary for life on our planet depend on its placement in the solar system which is neither too close nor too…

4 min readAug 3, 2020

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Rolam

The Black Sheep Effect: Startup Brands After M&As

Although most people only experience your brand on a subconscious level, the human mind is very good at recognizing patterns. This becomes…

5 min readJul 27, 2020

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The Black Sheep Effect: Startup Brands After M&As

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Rolam

Brands Have The Power Of Changing Your Vocabulary

Ping-Pong, Band-Aid, Jet Ski, Bubble Wrap, Popsicle, Q-tips, Rollerblade, Velcro, Dumpster, Frisbee. No, this is neither poetry nor is it…

4 min readJul 20, 2020

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Brands Have The Power Of Changing Your Vocabulary

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Rolam

It Took Apple 20 Years To Drop Their Wordmark

Just like any other process in life, whether it is related to business or not, building a strong and memorable brand takes time… a lot of…

4 min readJul 13, 2020

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Rolam

Rolam

I use design to help founder convert customers, inspire investors and inspire the world. This is where I talk about how I do that.

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