Minimum Viable Brand: A Founder’s Guide To Early Stage BrandingPretty much every startup founder out there knows how important it is to build an MVP — as a way of testing — before committing more time…Nov 30, 2020Nov 30, 2020
The Challenges That Come With Being A Global StartupIn a lot of cases, brands can transcend culture and become truly global. We see it most commonly with big franchises like McDonald’s…Nov 23, 2020Nov 23, 2020
What Are “Conscious Brands” And Why Should Startup Founders CareIf you haven’t noticed yet, almost every giant corporation is trying to convince people that they are working hard to “do good in the…Nov 16, 2020Nov 16, 2020
Happy Birthday Instagram: A Look At Nostalgia In BrandingInstagram just turned 10 years old last month—on October 6th to be more precise. And to celebrate their anniversary, the social media…Nov 9, 2020Nov 9, 2020
Why Off-Brand Campaigns Will Kill Your Startup’s ReputationMarketing is a machine that requires the harmonious dance of many intricate parts. And if there’s something that we can all agree on, it…Nov 2, 2020Nov 2, 2020
User Testing Your Startup’s Brand: Why You Should Do It NowDeveloping anything in a vacuum seldom leads to effective results. Be it a product that needs improving or the UX of a landing page that…Aug 10, 2020Aug 10, 2020
Goldilocks Zone, Brand Targeting for StartupsJust like the conditions necessary for life on our planet depend on its placement in the solar system which is neither too close nor too…Aug 3, 2020Aug 3, 2020
The Black Sheep Effect: Startup Brands After M&AsAlthough most people only experience your brand on a subconscious level, the human mind is very good at recognizing patterns. This becomes…Jul 27, 2020Jul 27, 2020
Brands Have The Power Of Changing Your VocabularyPing-Pong, Band-Aid, Jet Ski, Bubble Wrap, Popsicle, Q-tips, Rollerblade, Velcro, Dumpster, Frisbee. No, this is neither poetry nor is it…Jul 20, 2020Jul 20, 2020
It Took Apple 20 Years To Drop Their WordmarkJust like any other process in life, whether it is related to business or not, building a strong and memorable brand takes time… a lot of…Jul 13, 2020Jul 13, 2020
